Name of the school: M.S. Swaminathan School of Agriculture(MSSSoA)
This course provides students with insights into how profitable brand strategies can be created and the implications for brand management professionals. Additionally, the focus of this course is on understanding current theoretical and methodological approaches to various aspects of consumer behavior, as well as advancing this knowledge by developing testable hypotheses and theoretical perspectives that build on the current knowledge base.
The principles of marketing are relevant and apply to digital medium as to any other: marketers need to base their digital marketing strategies on sound fundamentals of intelligent Segmentation, Targeting and Positioning of customers. It is essential for marketing communications of every organization.
