Apparel Production & Marketing /IE
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Apparel Production & Marketing

Apparel Production & Marketing

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This is a skill-oriented course to provide hands-on practice and knowledge on Apparel production and also its marketing. Demonstrate effective leadership, teamwork, and communication skills are also given importance in this course.

Code(Credit) : CUTM3029 (0-3-1)

Scheme Skill for Success (SFS)
NSQF Level 4
Duration 3 Months
Sector Apparel Made-Ups & Home Furnishing Sector Skill Council
Occupations Production Supervisor Sewing
Entry Qualification 12th pass
Minimum Age 16 Years
Aligned to (QP) TR-AMH-Q2101-production_Supervisor_Sewing.pdf

Course Objectives:

  • Understanding the buyer requirement, and communicating them to the specific departments and exhibiting the product to the buyers.
  • Confirming the quality during production as well as ensuring timely delivery of an order.
  • Developing a time and action (TNA) calendar for completing the schedules of various activities like cutting, sewing, finishing, dispatch etc.
  • The WIP (work in progress) and the status of the order have to be monitored by the merchandisers regularly.
  • Coordinating and tracking the sourcing activities and confirming that all the raw materials and accessories are delivered on time.
  • Ascertaining the difficulties related to production and supply of order and dealing with it when they occur.
  • Understand the organization and structure of the global textile/apparel complex.
  • Demonstrate effective leadership, teamwork, and communication skills.
  • Understand the essential decision-making, production, and creative processes involved in the conversion of materials to finished textile/apparel products.

Industry Participation:

  • KG Mills, Coimbatore
  • Mohan Garment Manufacturing, Banglore

Expert Participation:

  • D. Nagraju
  • Krishnakanth Padhy

Course Syllabus/Contents:

Module 1: Work Organization and Management (3hrs)
Practice: Discipline, hygiene, safety, and effective communication.
Module 2:Planning to achieve production target (6hrs)


  • Detailed garment analysis and familiarization with day-to-day production activities
  • Mock production by assembly line system
Module 3: Supervise all activities performed by operators and evaluate their performance(6hrs)


  • Identify and carry out operations using different machines.
  • SAM calculation for each operator.
Module 4: Operation Sequence Development (6 hrs)
  • Production grid for garment construction, development of production flowchart.
  • Guidelines for bundle ticket design, functions of bundle tickets, bundle ticket control.
Module 5: Line balancing & Plan Layout Definition(12hrs)
  • How to input a new style in the production line.
  • How to balance the line.
  • Layout making
  • Basic production line layout
Project - Phase 1
  • Online balancing and Layout Making
Module 6: Apparel Marketing(12hrs)


  • Marketing research - Types of markets: Retails and wholesale strategies for merchandise distribution- retailers.
  • Sourcing flows and practices.
  • Marketing plan-Labelling and licensing.
  • Awareness of the current market trend.

Project - Phase 2

  • Project- on Market Strategy and Planning


  1. Market strategy & planning.
  2. Line balancing
  3. Layout making
  4. Garment costing.

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